While the rules of the organic SEO game have changed recently, SEO is still a fantastic way to generate leads, and develop a powerful brand presence as the leader in your industry. In a world where paid advertising is becoming more and more popular, organic rankings are becoming an even more trusted way of connecting with your customers as they know you have not paid for your position and you are a genuine market leader. The huge advantage with SEO is that it takes time and effort, which means that if you are willing to put in the effort and your competitors are not, you stand to be crowned the king in your industry. Aside from organic SEO, local SEO through Google My Business is the most reliable way to set yourself apart from the pack by leveraging strong positioning and Google reviews to build trust before customers even visit your website!
Google My Business SEO
Website SEO Audits
The reputation of SEO in Perth was ruined for a few years by dodgy “agencies” and “freelancers” looking to make a quick buck with smoke and mirror tactics and wasting 1000’s of dollars from Perth business owners for Google rankings that were never delivered. Thankfully, the trust in reliable SEO professionals is slowly being restored through the continued open, honest and transparent work of agencies like ours. This is for good reason, as SEO and organic Google rankings on highly relevant keywords is a fantastic business growth tool that can really have a positive impact on a company’s long-term goals.
If you own a business in Perth or across Australia, chances are you have been on the receiving end of an SEO burn – meaning you have spent 1000’s with no results, no transparency, and maybe even gone backwards in your online marketing efforts. Don’t beat yourself up though, as in the same way as we have been burned by dodgy builders and tradies before, it can happen from time to time. SEO can be a confusing process that you just don’t have the time to understand, which is why it is very easy to get taken for a ride. Knowing this, at Tradesign we first take the time to help you understand how SEO works, so you know exactly which actions we will be taking over the next few months to help your business grow. We are local, accountable, we report weekly or monthly with the actions we take and the transparent results of these actions. We proactively think about what we need to do every month in order for your SEO to keep getting stronger and we clearly communicate this to you. Best of all, we are always available for a chat, to give some advice, to explain something, or to simply give you a status update.
One frustrating reason why the industry success rate on Perth SEO is a pathetic 55% is because too many agencies and professionals use a one size fits all approach to growing your organic reach through SEO. The same tactics that work to get a carpet cleaner ranked number one on “carpet cleaning perth” may be different to helping a cool room hire company rank number one for “coolroom hire perth”. In the same way that you might feel like Chinese food on Monday and Mexican food on Tuesday, Google responds to different things in different industries with different competitors. This is why we take the time to carefully map out a unique strategy for every business based on what Google is responding to for your industry. We then take these actions and watch your success grow.
While every SEO strategy is unique in its own way, there are some fundamental principles that apply to every single SEO campaign we develop for our clients. The first of these is a website that is high quality, mobile responsive and developed to Google’s standards. While we are not going to go into detail on what these standards are (you can read our process page for this), a Google compliant website is a fundamental factor which cannot be substituted with any number of backlinks or other SEO tactic. In the first part of any SEO campaign, our skilled web development team will ensure that your website is ready to roll, regardless of the state we received it in. The second of these principles is high quality, educational and valuable content. Your website must give more helpful and useful information about your service or product than anyone else in your industry for you to have the best chance of dominating your keywords on Google. Once the quality of your website has been improved to Google standards by our developers, our content team will edit your existing content and create a variety of new content to ensure your website is the most useful in your industry.
It is really simple when you think about it, if Google can read your website really easily and sees that it is developed to standard, and the content on your website is the highest quality most useful content in your industry then logic would say that your website should fly to the top of the rankings for your target keywords right? Well, yes…but there may be some special sauce required. While doing the first two parts correctly will send you on a rocket ship headed for the top of page one, you may need some “technical SEO” help to push you right to the top, and this is where our SEO management services come in, to ensure you are getting the right amount of fireworks on your website every month to safely send you to the top of your industry, and in front of your perfect customers.
Above all the technical knowledge and skills, is honesty, transparency and most importantly – actually caring about the results we provide and caring about the success of your business. Digital marketing takes time, problem solving and consistency which is why you want someone who cares about your business to handle it for you. We are always honest about what we can achieve and never over-sell. We provide transparent reporting and accountability every single month to ensure you are getting the results you deserve, and above all else, everything is handled by one of our local account managers as your single point of contact.
While you do need to take a long-term view on your SEO as results do not happen overnight, we will not lock you into any contracts what so ever. If you are not feeling the love, seeing the results, or your business just needs to shave its marketing budget to focus on other things, you have the flexibility of stopping at any time. Our commitment to contract free SEO reflects our values of transparency, honesty and accountability in everything we do.
Included with the package is a number of web development hours. This means that if we need to make a few improvements, or you want to add some new features and content, that's not going to cost you anything extra.
We don’t hide behind meaningless stats and pointless numbers. Every dollar spent, and lead or sale received is tracked to ensure you are only seeing positive return on investment.
This is so important. We won’t completely break Google’s rules to score some quick wins to make sure you stick around. We do things in an ethical, and sustainable way to adhere to Googles rules and make sure that you see success for a long period of time without getting your domain banned.
Our team is local, friendly and heavily invested into the success of your business. Best of all we can all provide you with sound advice and guidance so you know exactly what everything means, what it does, and if you are looking to expand further, how best to do it.
As we continually work on your marketing, the results compound on themselves and get better and better. This is because we continually test new things to find strategies and combinations that work better month on month to provide consistently growing results.
Most agencies will lock you into a contract for 6 to twelve months, meaning that even if you're not happy with the service, you can't leave. While we still recommend giving SEO a few months to start working, you are still free to leave whenever you like.
From the moment Tradesign came in, 6 weeks later we had a new custom website and we were getting leads straight away. We have won some big jobs from the digital marketing, we have done a couple of Coles cool rooms and freezer rooms, work for Red Rooster and Nandos restaurants, that is just to name a couple – there has been a lot. The last guy we had working for us was shocking at getting back to us and had terrible work ethic, ever since we got Tradesign involved, it has been sorted out. The services have been really good, and I have recommended Hursh to many other people, most of which have signed up and been happy.
When we first got in touch you explained everything to me about Google rankings, and SEO, and the way the web works. The process of getting my website designed through you guys was really easy, and throughout the process you kept me updated and you would send me screenshots of how everything was going. You always kept me informed on how the website would work. You would ring me up and you were always so enthusiastic and had great ideas. We got the website right the first time and I feel like we have been really lucky. Every time an order comes through the website, there is a question about “how did you find Perth Succulent Bowls, and many times, it says: through google search”. This means that when people are looking up what I do – the website is showing up. Fast forward to today, and I have 4 staff that work for me, they do a lot of the design and installation and I get to do all the fun stuff. I always recommend you to my family and friends. There is no doubt you have made my small business very successful.
We really wanted a fresh website and fresh SEO approach as we know that everyone is online these days and we needed to be found, obscurity is our biggest problem. In all of our previous website attempts, everything was structurally there but the professional kept relying on us to provide everything but with Tradesign, they took over and took initiative, and made it all happen really quick. The website definitely defines and represents who we are, our culture and professionalism as well as the technology aspect. Getting our story into text was really valuable to us, and when we read the content that was written by Tradesign back to us we were like “wow that came out really smart”. The SEO was showing results right away, we were maybe 6 weeks in and the phone was ringing, we were getting enquiries and that was really welcome. Really happy with Tradesign, the process was smooth, and the results were instant, and its been pain free. Highly recommended.
I had a really simple website at the time, and my apprentice was coming toward the end of his apprenticeship, I bought another van, and I realised, I needed a sustainable source of work. I asked Tradesign how they could help develop my business, and I was impressed by their answers and that they were local. Getting it all going was a really simple process and I could tell Hursh knew how we were going to get results. Whenever I need to generate more work, I let them know and the guys are right onto it every time. I know that if people are searching on Google to find a sparky in their local area, I will be the first person they call. I would recommend Tradesign to other businesses, and I have done to about 5 or 6 people that now use Hursh and his team.
About a year ago, myself and Matt were trying to get an online presence up, we had a small website that wasn’t generating anything. We got in touch with Tradesign and basically it is our only form of advertising now, all of our work comes through Google Adwords and it is really effective. The process of working with Tradesign has been really easy, Hursh came out and asked lots of questions about the business to know it like it was his own and from there Tradesign put together a really professional looking website, and Andrew put together a really awesome Adwords campaign and the phone hasn’t stopped ringing ever since. When we got Tradesign to do the adwords we wanted to attract the right kind of customer, the kind that wanted their repairs done the right way, not the cheap way, and we have achieved that. Ever since we have started with Tradesign we have managed to get a 1000sqm workshop, more vehicles and more staff, and we have really been growing. Im incredibly happy with the way the boys work at Tradesign and I would recommend them to anybody.